For independent designers & small studios
Great design deserves a real business behind it.
Contracts that protect you. Proposals that close. Pricing you can defend. Twelve documents, refined over nine years of client work — so you never start from a blank page again.
Jan '26
Proposal #147
Signed in 2 days — $12,400
Used by designers from teams like these
4,800+
toolkits in the wild
12
templates, zero fluff
6 hrs
saved per project, avg.
30 days
money-back guarantee
What's inside
Every awkward conversation, already written.
Six systems, twelve files. Each one exists because a project went sideways without it.
The Client Contract
A plain-English agreement that protects your scope, your payment schedule and your sanity. Reviewed by an IP lawyer, written for humans.
The Proposal System
A modular proposal that sells the outcome, not the deliverables. Three priced options on every project — watch average deal size climb.
Pricing Frameworks
Value-based pricing worksheets, a day-rate calculator and the exact language to justify your numbers without apologising.
Onboarding Flow
Welcome packet, kickoff questionnaire and a client portal template. New clients feel taken care of from minute one.
Scope & Change Orders
The polite, firm templates for “actually, that's extra.” Change requests become revenue instead of resentment.
Offboarding & Referrals
Handoff checklist, testimonial request sequence and a referral ask that doesn't feel like an ask. End projects so the next one starts itself.
3 options
on every proposal, by default
Not another pretty PDF
Written by someone who's been burned.
Every clause, question and price anchor in this toolkit comes from a real project — including the ones that ended badly. That's the point.
Plain-English contracts clients sign without a lawyer fight
Three-tier proposals that raise your average deal size
Scope language that turns “quick changes” into change orders
Editable everywhere — Docs, Word, Notion and Figma
Elena Kovač — creator, Studio Standard
9 years independent · 140+ client projects · previously design lead at two agencies
From the field
Designers talk. Here's what they say.
“I raised my project minimum from $3k to $8k using the proposal system. The first client I sent it to picked the middle option without a single objection. It paid for itself forty times over on one project.”
Maya Okonkwo
Brand designer, Lagos / London
“The change-order template alone ended two years of scope-creep misery. Clients actually respect the boundaries now.”
Jonas Reber
Independent product designer
“I've bought a lot of template packs. This is the first one where every single file felt like it was written by someone who's done the work.”
Priya Anand
Founder, Anand Studio
Pricing
Less than one hour of your rate.
One payment. Yours forever. Every future update included — no subscriptions, ever.
The Toolkit
$129 $89
Every document you need to run client work.
- 12 battle-tested templates
- Client contract (designer-friendly, lawyer-reviewed)
- Proposal & pricing frameworks
- Onboarding + offboarding flows
- Notion, Google Docs & Word formats
- Lifetime updates included
Instant download · 30-day guarantee
Toolkit + Masterclass
$219 $149
The documents, plus how to actually use them.
- Everything in The Toolkit
- 3.5-hour video masterclass
- Negotiation scripts & email swipe files
- Client portal template (Notion)
- Rate calculator spreadsheet
- Private community access
Everything, plus the 3.5-hour masterclass
Team of 2–10? Ask about studio licenses · Prices in USD, VAT calculated at checkout.
Questions
Asked, answered.
Something else on your mind? Write to hello@studiostandard.co — a human replies within a day.
An instant download link plus a permanent library page with every file in Notion, Google Docs and Word formats (plus Figma for the proposal). The Complete tier adds the masterclass videos, swipe files and community invite. Everything is yours to keep, forever.
The contract was drafted with an IP lawyer and is used by designers in 40+ countries. It's written to common-law standards (US, UK, Canada, Australia and most of the EU). We include a one-page guide on what to localise, and we always recommend a quick review by a local lawyer for high-stakes projects.
It's the opposite — this is the stuff most designers learn the hard way after 3–4 painful projects. Starting with proper contracts and proposals means you skip the painful part. About a third of our customers are in their first year of freelancing.
No. Every template ships in free formats — Google Docs, Word and a free Notion account covers everything. The rate calculator works in Google Sheets or Excel.
Email us within 30 days and we'll refund you in full, no questions and no forms. You can even keep the files. Fewer than 2% of customers ask.
Buy once, get every future version free. We ship an update every quarter — v3.2 landed in January 2026 with new retainer agreements and an AI-usage clause for contracts. You'll get an email whenever the library changes.
Your next proposal could close at twice the price.
Join 4,800+ designers who stopped winging the business side.
Get the toolkit — $89One-time payment · Instant access · 30-day money-back guarantee